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June 30, 2010
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"I chose Musicam USA's RoadWarrior LC in August to broadcast The Masters to London for the main program. I used ISDN as the primary mode with MPEG Layer 2 and G.722 algorithms. A DSL line was established as a backup line, but wasn't necessary to use."
-- Ken Pursley
After Phil Mickelson edged out Lee Westwood by three strokes to clinch the 2010 U.S. Masters, he and his wife Amy, who was diagnosed with breast cancer last year, engaged in a long, touching embrace that will go down as one of the best moments in the history of the tournament. Tiger who??? |
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Some say all sports are the same - someone wins, someone looses, end of story - but for those passionate about the game - any game, we all know it's the details of the win or loss that make great storytelling that can last for decades. Take the World Cup for example - fans and even non-fans are glued to radios and televisions, soaking in every kick. Station allegiances develop during local and global events, and that's why it is so critical to have your audience connected to every player and play of the game, which is exactly what Ken Pursley delivered with a Musicam USA RoadWarrior LC from one continent to another seamlessly. Now that summer has arrived and is in full swing (no more April golf teases!), it may be time to twist your thinking cap backwards and ask yourself, 'Instead of cutting programming to save costs, how can I add more programming to produce more revenue and a better connection with my audience(s)?' Summer is full of opportunities to generate cash for your station(s). Parades, concerts, Fourth of July fireworks, sports galore and more are at your fingertips for coverage nearly everyday. At Musicam USA, we provide IP and ISDN remote solutions for clients worldwide who broadcast as little as one or two remotes a year to more than 800 a year. The critical element of successful radio is making a connection with the audience - jocks, news anchors, reporters and events. Whether you've already laid a solid foundation or are building up your station brand awareness, why not add a few more building blocks to your base and sell them along the way? Add a parade, a promotion, a sponsor and new sounds to your airwaves so your audience will spread the word about what they heard. The mere word 'remote' doesn't have to conjure up images of dragging clunky equipment to your destination. At Musicam USA, we design our codecs to bring you simplicity, ease of setup/line access and the smallest possible equipment footprint to get you up and running on the air. The lightweight RoadWarrior XL is portable and can broadcast remotes in IP with 3G network access via a USB modem (vital if you are outdoors and have no access to a land line) or ISDN. For those transitioning to IP, the ISDN failover is a unique safety net (or you can use ISDN as the primary mode with IP backup). Plus it has four line inputs and can even be shared between two stations (i.e. AM/FM stations at the same remote - why pay for two crews and two setups?).
JAMMED INTO THE ROADWARRIOR XL:
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